2010 Winners

| Category | Winner |
| Retailers' Retailer of the Year | Steve Easterbrook, McDonalds |
| Emerging Concept | Chilango |
| Best Concept | Jamie's Italian |
| Best Company | Pret A Manger |
| Best Venue | The Refinery, London (Bankside) |
| Deal of the Year | Giraffe deal for 11 Tootsies |
| Investor of the Year | Jamie Oliver, Jamie Oliver Holdings |
| The Evolution Award | McDonalds |
| Rising Star | Jillian MacLean, Drake & Morgan |
